Action Flipbooks x Your Brand · San Francisco Trade Show Proposal

01 · The objective

Pull more people into the booth, and give them a reason to talk to you.

Security buyers walk past a lot of booths. A live film set with a line of people laughing at their own flipbooks is the one thing on the aisle that makes them stop. Every step of the experience is built around a call to action.

Stop the aisle

Aisle-facing monitor looping live flips, a green screen set in plain view, and a crew that pulls people in.

CTA: "Star in a 7-second cyber thriller. Free flipbook in 90 seconds."

Start the conversation

Guests linger about 2 minutes, the perfect window for your team to scan badges on your own platform and talk, then a 90-second book pickup at a counter your team owns.

CTA: "While it prints, let us show you what we stop."

Ship the brand home

The book rides home in a jacket pocket and lands on a desk. Your logo is on the front, your offer is on the back.

CTA: "Scan to book a demo" on the back cover.

Built around the show rules

You told us digital delivery is not allowed and you run lead capture on your own platform. So the default setup collects no guest data on our side and sends nothing to phones. The printed flipbook is the hero.

How it works at the booth

A portable film studio, run by a two to three person crew.

Scan in

While guests wait, your team can scan badges on your own platform and start the conversation.

Pick a scene

Cyber-themed green screen backgrounds: outrun a breach, dodge malware in a data center, deflect an attack at the firewall.

Film 7 seconds

Our director counts down 3-2-1 and guests see themselves composited live on screen.

Pick up the book

Printed, cut and bound on site. In hand in about 90 seconds, with your branded cover.

02 · Flipbook branding

Four surfaces of brand real estate.

The cover wraps the book in one printed piece: back, spine and front. We design it from scratch, send proofs, and print on site. The last page inside carries a custom message too. Mockups use stand-in branding until we have your logo and brand guide.

Back coverSpineFront cover

Cover wrap trim is 7 17/32" x 2". Panel proportions shown are approximate.

Front cover

Logo lockup and brand colors, full bleed
Campaign line, for example "Caught on camera. Secured on paper."
Show name and booth number so it works as a floor billboard

Back cover mockup with call to action and QR code

Back cover · the call to action

One clear offer: book a demo, claim an assessment, or visit the booth
QR code that opens your own lead page or platform, if the show allows printed QR codes
No QR? We swap in a short URL and booth number

Spine

Logo mark plus brand name and booth number. It is the side people see when the book sits on a desk or in a stack at the pickup counter.

Last page

A closing frame inside the book: "Thanks for stopping by. Now go stop some threats." plus booth number.

03 · Why it works on a show floor

Dwell time, conversations, and a keepsake that lives on a desk.

Built to complement your lead platform

Guests linger about 2 minutes, the perfect time for your team to scan badges and talk. Your lead capture stays on your system, and no guest data touches ours.

Two minutes in your booth, not two seconds

Film, watch playback, wait about 90 seconds for the book. That dwell time is when your reps start real conversations with qualified buyers.

Swag that does not get tossed

Pens and stress balls hit the hotel trash. A flipbook of yourself goes home, gets shown to coworkers, and sits on the desk for months with your logo facing out.

7 secof filming per guest

~90 secto a printed book in hand

4branded surfaces per book

500+activations over 15+ years

A finished branded flipbook in a guest's hand

Physical only, by design.

Digital delivery is against the conference rules, so this program is 100% printed. Nothing is sent to phones and no guest data touches our systems. The book is the deliverable, and the call to action rides on its back cover.

04 · Booth traffic tactics

How the flipbook fills the booth.

Invite them before the show

Add "Make your flipbook at Booth ####" to pre-show emails and meeting invites. A free, fun reason to stop by gets more replies than another demo ask.

Put the set on the aisle

Open the green screen and print station toward the main aisle so people watch books being made. An aisle-facing monitor loops the best flips.

Time to scan and talk

Guests wait in line and at pickup, giving your team easy moments to scan badges on your own platform. Nothing runs through us.

Pickup counter = sales handoff

Books come out about 90 seconds after filming. That wait becomes a natural, low-pressure conversation with a rep at the pickup counter.

Walking billboards

Every guest carries a branded book around the floor. People ask "where did you get that?", and the cover answers: Booth ####.

Peak-time pushes

Open strong at 9 AM, push the lunch lull, and use timed slots or "demo plus flipbook" bundles for key accounts.

Booth flow concept

Where the studio could sit in a 20x30.

You are designing the booth, so treat this as a starting sketch. The studio works best at about 14 x 14 ft, roughly a third of the footprint, and we regularly make tighter spaces work.

20 by 30 booth concept with flipbook studio, queue and pickup counter

05 · Throughput

Sized for 300 to 400 guests a day.

At 300 to 400 guests over a 7-hour day, the average pace is about 43 to 57 books per hour. Books are unlimited during show hours: one station produces about 70 an hour, which covers that pace. A second cutting station is available as optional peak capacity.

	Option A · one cutting station	Optional peak capacity · second cutting station
Crew	2 (director + producer)	3 (director + 2 producers)
Books per hour	Up to ~70	~120 to 140
Per 7-hour day	Up to ~490	Up to ~980
Across 3 days	Up to ~1,470	Up to ~2,940
At 400 guests/day	Covers the full daily range, unlimited books	Shorter lines at peak moments

7 seconds

Filming time. Plan 30 to 60 seconds at the set including prep and playback.

~90 seconds

From the end of filming to a finished book in hand.

Groups

Two guests can film together, and each one gets their own book.

These are up-to rates at steady flow. Real pace depends on guest flow, group books and the odd toner swap, which is why we size honestly.

06 · Real events

Built inside booths, run at real shows.

From an exhibit-house booth in Chicago to Chevrolet at the IAA in Frankfurt, Qualys in the Bay Area and SMUD's public events. 15+ years and 500+ activations for brands including Disney, Google, Netflix and Sony PlayStation.

Flipbook print station in a Chicago trade show booth — **Chicago · July 2026**Print station inside an exhibit builder's booth

SMUD sign: visit our booth for a free photo flipbook — **SMUD · Sacramento**The flipbook as the booth's draw

Qualys guests filming a group flipbook on green screen — **Qualys · corporate**Group scene on the green screen

Guests at the Qualys flipbook station — **Qualys**Live playback at the station

Compact flipbook studio setup — **Qualys**A compact, self-contained studio

Real cover wraps we have printed

Chevrolet IAA Frankfurt trade show flipbook cover wrap — **Chevrolet · IAA Frankfurt trade show.** Clean brand lockup with social links on the back.

KQED flipbook cover wrap — **KQED · San Francisco.** Full-bleed character art across front, spine and back.

07 · Pricing · all three days

Two ways to run it.

Pricing covers all three show days, crew, the full studio and green screen, custom cyber backgrounds, props, custom cover design with proofs, every printed book and all materials, setup and teardown, and travel. Nothing gets added later.

Recommended Core program

Pricing in your proposal

Two-person crew, one cutting station. Unlimited books during show hours, about 70 per hour.

Comfortably covers 300 to 400 guests a day
Everything you need for the booth

Optional peak capacity

Pricing in your proposal

Add a second cutting station and crew member. About 120 to 140 books per hour.

Optional, for extra-busy peaks
Shorter lines and faster pickup

Optional add-ons

Extra aisle-facing video screens so people in line and walking by watch the action
Double-sided flipbooks: two videos in one book

Terms

A retainer locks the dates, with the balance due before the show. Final cover artwork about 10 to 14 days before the show gives room for brand review. Proofs come to you for approval first.

08 · Next steps

Five things to lock it in.

Confirm the show

Show name, venue, the three show days, and our load-in window for your San Francisco show.

Confirm hours

9 AM to 4 PM each day, plus our move-in window.

Brand assets

Brand name, logo files and brand guide, booth number. We send cover proofs.

QR rule

Is a QR on a printed giveaway allowed? If not, we print a URL instead.

Retainer

Approve the proposal and a retainer holds all three show days.

Email Matt Text (800) 785-0260

Matthew Strong · Founder, Action Flipbooks · Davis, CA
(800) 785-0260, call or text · actionflipbooks.com